Assistant Store Manager
Sports Direct
Holyhead · posted 20 August 2026
Location
Holyhead, Wales
Category
Management & Operations
Company Overview
Sports Direct.com is the retail success of the last decade, growing across the UK and Europe. The company is expanding and seeking an experienced Assistant Store Manager to lead the team.
Responsibilities
As Assistant Store Manager, you will:
- Lead the team and maintain standards.
- Be a role model for delivering customer experience and train your team to deliver consistently.
- Create a working environment that engages colleagues.
- Develop the best team possible through succession planning.
- Provide on‑spot feedback and celebrate success.
- Lead visual merchandising efforts, ensuring meticulous store presentation that aligns with the Sports Direct Brand.
- Drive store performance by achieving and exceeding goals and ensuring the team follows best practice and brand knowledge.
Qualifications
- Recent management experience.
- Passion for retail and people.
- Confident leader who can motivate and challenge others.
- Data‑led and target driven.
- Detail oriented.
- Ability to communicate at all levels.
- A desire and hunger to be the best.
- Promote Sports Direct values and culture internally and externally.
Development and Support
The company provides continuous support through learning and development, starting with the Frasers induction program and including a range of courses.
Benefits
Salary £33,448 per annum plus bonus.
- Basic Salary £33 ,948 per annum
- Monthly Quarterly and Bi-annual Bonuses
- Commission led bonuses across a wide range of products
- Monthly Group Rewards and Recognition
- Long Service awards
- Join the Fearless1200 Incentive Scheme
- We offer a wide range of Development Courses with National Qualifications
- 28 Days Holiday
- 40% Instore Uniform Discount
- Discounted Gym membership
- Group Wide 20% Discount across all Frasers Group brands