Programmatic job advertising

Clicks you can audit. Applications you can attribute.

Jobroute is a programmatic job advertising platform for CPC and CPA campaigns. Every click is classified before it is billed. Every application is tracked back to the click that produced it.

For job advertisers, aggregators and recruitment platforms. Any country, any currency.

12M+jobs under management
Any countryper-market targeting
Any currencypriced in your own
100%of clicks classified before billing
How it works

From advertiser feed to tracked application.

One pipeline handles the full lifecycle of a job listing, from raw XML in an advertiser feed to a validated, billable candidate click on a publisher site.

1

Ingest feeds

Advertiser job feeds are pulled, parsed, normalised and refreshed automatically across formats, currencies and regions. Multi-gigabyte feeds are handled by streaming ingestion, and jobs are enriched with structured salary, job type and category data.

2

Run campaigns

Budgets, bids, markdowns, country targeting and keyword filters determine how spend is allocated and where each job appears. Budget pacing keeps campaigns within limits automatically.

3

Distribute traffic

Jobs are delivered to publishers as dedicated, compressed feeds, filtered and priced per campaign. Every inbound click passes through validation before it becomes billable.

4

Track applications

Applications post back through S2S and are attributed to the click, campaign and publisher that produced them. Clicks, applications and spend reconcile daily against advertiser and publisher reporting.

Platform

Everything between the feed and the click.

Jobroute replaces the patchwork of feed tools, tracking pixels and spreadsheet reconciliation with one system of record.

Ingestion

Feed ingestion and normalisation

XML feeds from advertisers, aggregators and ATS platforms are parsed at scale, deduplicated and normalised into a single canonical job schema. Expired jobs are suspended and removed automatically.

Enrichment

Job data enrichment

Salary, job type and category are extracted from structured fields and free text, so downstream feeds carry clean, consistent data even when the source does not.

Campaigns

Campaign management

Per-campaign and per-publisher bids, markdowns, budgets, pacing, country toggles and title keyword filters, controlled from one operator dashboard.

Validation

Layered click validation

Automated traffic scoring, challenge-based verification, geographic checks against the job location, velocity analysis and IP reputation, applied to every click before billing.

Billing

Billing integrity

Click records are immutable and append-only. Only clicks classified as valid are billed, and every exclusion carries its reason: an audit trail both sides can trust.

Reporting

Reporting and reconciliation

Real-time dashboards for operators, a dedicated portal for publishers, S2S conversion postbacks, and daily reconciliation of platform data against partner reporting.

Applications

Application tracking and CPA billing

Applications post back to the click, campaign and publisher that produced them. CPA campaigns bill on the application.

Traffic quality

Every click is classified. Only valid clicks are billed.

Invalid traffic is the tax on job advertising nobody itemises. Jobroute names it: each click is assigned a classification, and four categories of invalid traffic are excluded from billing by default.

ClassificationWhat it isHow it is handled
Valid

Genuine candidate click

Passes every validation layer, is delivered to the job, and is the only class of click that reaches an invoice.

Foreign

Wrong country

Clicks originating outside the job's target country, including overseas proxy and relay traffic, are identified geographically and excluded.

Bot

Automated traffic

Crawlers, scrapers, link-scanner prefetches and scripted clicks are caught by layered scoring and challenge verification before they can be billed.

Expired

Dead inventory

Clicks on jobs already removed from the advertiser's feed are flagged and excluded. Candidates should not land on dead listings, and nobody should pay for them.

Duplicate

Repeat clicks

Rapid repeat clicks from the same source on the same job are collapsed, so one candidate interaction is billed once.

Classification is not a black box. Every excluded click keeps its reason, so advertisers and publishers reconcile against the same auditable record rather than a summary number. A click on a dead listing was never going to become an application. It is not billed.

Who it's for

Buy traffic, sell traffic, or run the whole thing.

Advertisers buy validated candidate traffic. Publishers monetise their audience with clean, priced job inventory. Operators run the whole pipeline as their own business, with the software to manage it.

For advertisers

Recruitment platforms, job boards and aggregators distributing jobs at scale.

Send a feed of jobs. We deliver quality job traffic
CPC and CPA models, priced per publisher
Budget pacing and spend enforcement handled for you
Only validated clicks billed, with a full audit trail
CPA billing on tracked applications
Campaigns in any country and any currency
Every job category, from high-volume hourly to niche professional
Traffic shaped by industry and run to your KPIs

Everything for advertisers →

For publishers

Job sites, search engines and traffic networks monetising candidate audiences.

Dedicated, compressed job feeds refreshed throughout the day
Clean, normalised job data with structured salaries
CPC and CPA monetisation on live advertiser demand
Reporting portal with clicks, revenue and inventory by country
Transparent click classification and dispute process
Volume across every job category and vertical
Dedicated account manager

Everything for publishers →

For platform operators

Media groups, publishers and agencies who want to run job advertising themselves, with software built to manage it.

Your own advertisers, your own publishers, your own pricing
Feed ingestion, campaigns, click validation and billing included
Publisher portal and reporting for the publishers you bring
Deployed as a separate instance with its own data
No limit on job volume, with fixed and transparent pricing
Career pages, job board builds and creative as custom work
Live today, running independent operations

Everything for platform operators →

FAQ

Frequently asked questions.

What is programmatic job advertising?
Programmatic job advertising automates the distribution of job listings across publisher networks. Advertiser feeds are ingested and normalised, campaigns set budgets, bids and targeting, and jobs are routed to the publishers most likely to deliver qualified candidates, with spend controlled and traffic validated automatically instead of managed by hand.
How do CPC and CPA pricing work on Jobroute?
CPC (cost per click) means advertisers pay for each validated candidate click delivered to a job. CPA (cost per application) means advertisers pay only when a candidate completes an application, tracked via server-to-server postbacks. Jobroute supports both, with pricing controlled per campaign and per publisher.
How does Jobroute validate click traffic?
Every click passes through layered validation before billing: automated traffic scoring, challenge-based verification, geographic checks against the job's location, click velocity analysis and IP reputation. Each click is classified, and the four invalid categories (foreign, bot, expired and duplicate) are excluded from billing with the reason recorded.
What feed formats does Jobroute support?
Jobroute ingests standard XML job feeds from advertisers, aggregators and ATS platforms, and handles multi-gigabyte feeds via streaming parsing. Jobs are normalised across formats, currencies and regions, and enriched with structured salary, job type and category data before distribution.
How do publishers integrate with Jobroute?
Publishers receive dedicated, compressed XML feeds refreshed throughout the day, filtered and priced per campaign. Clicks are tracked through Jobroute redirect URLs, conversions can be reported back via S2S postback, and every publisher gets a portal showing clicks, revenue and live job inventory by country.
Which countries and currencies does Jobroute support?
Jobroute is built to run in any country and any currency. Campaigns are targeted per country, pricing is set in your own currency, and geographic click validation works worldwide.
How quickly can a new advertiser feed go live?
Feed onboarding is measured in hours rather than weeks. The feed is parsed, mapped to Jobroute's canonical job schema and put through a validation pass before any spend runs, so most advertisers are live without waiting on a scheduled integration slot.
What happens to clicks that fail validation?
They are classified and excluded from billing, with the reason kept against the click. The four invalid categories are foreign (outside the job's target country, including proxy and relay traffic), bot (crawlers, scrapers, prefetches and scripted clicks), expired (the job had already left the advertiser's feed) and duplicate (rapid repeat clicks on the same job from the same source). Publishers can see the classification and raise a dispute against it.
How is application tracking set up?
Applications are reported back by server-to-server postback. When a candidate completes an application, the advertiser fires a postback carrying the click identifier Jobroute issued, so the application is attributed to the exact click that produced it. That attribution is what CPA billing runs on, and it is also what makes cost per application measurable rather than estimated.
What job categories and industries does Jobroute cover?
All of them, from high-volume hourly roles through healthcare, driving and skilled trades to professional and executive hiring. Because demand sits across a wide publisher network rather than a single source, traffic can be weighted toward the industries and regions a campaign actually needs and tuned against its KPIs while it runs.
Can I run job advertising on my own platform instead of buying traffic?
Yes. Platform operators run the full pipeline as their own business: their own advertisers, their own publishers and their own pricing, deployed as a separate instance with its own data. Feed ingestion, campaign management, click validation, billing and reporting are all included, and there is no limit on the number of jobs run.
How is Jobroute different from a job board?
A job board owns an audience and sells listings against it. Jobroute is the routing and billing layer between advertisers and many publishers: it ingests advertiser feeds, distributes them across a publisher network, validates every click before it is billed and reconciles what both sides see. It is infrastructure rather than a destination site.
Contact

Talk with us.

See how we can help you deliver at scale. Advertiser, publisher or recruitment platform: tell us what you're running and we'll come back with how Jobroute fits. Feed onboarding usually takes hours, not weeks.