Programmatic job advertising

Routing jobs programmatically.

Jobroute is a programmatic job advertising platform. Advertiser feeds in, validated candidate clicks out: ingestion, campaigns, distribution and billing built on traffic you can audit.

For job advertisers, aggregators and recruitment platforms operating on CPC and CPA models. Any country, any currency.

12M+jobs under management
Any countryper-market targeting
Any currencypriced in your own
100%of clicks classified before billing
How it works

From advertiser feed to candidate click.

One pipeline handles the full lifecycle of a job listing, from raw XML in an advertiser feed to a validated, billable candidate click on a publisher site.

1

Ingest feeds

Advertiser job feeds are pulled, parsed, normalised and refreshed automatically across formats, currencies and regions. Multi-gigabyte feeds are handled by streaming ingestion, and jobs are enriched with structured salary, job type and category data.

2

Run campaigns

Budgets, bids, markdowns, country targeting and keyword filters determine how spend is allocated and where each job appears. Budget pacing keeps campaigns within limits automatically.

3

Distribute traffic

Jobs are delivered to publishers as dedicated, compressed feeds, filtered and priced per campaign. Every inbound click passes through validation before it becomes billable.

4

Track and reconcile

Clicks, applications and spend are tracked in real time. Conversions arrive via S2S postbacks, and platform data is reconciled against advertiser and publisher reporting daily.

Platform

Everything between the feed and the click.

Jobroute replaces the patchwork of feed tools, tracking pixels and spreadsheet reconciliation with one system of record.

Ingestion

Feed ingestion and normalisation

XML feeds from advertisers, aggregators and ATS platforms are parsed at scale, deduplicated and normalised into a single canonical job schema. Expired jobs are suspended and removed automatically.

Enrichment

Job data enrichment

Salary, job type and category are extracted from structured fields and free text, so downstream feeds carry clean, consistent data even when the source does not.

Campaigns

Campaign management

Per-campaign and per-publisher bids, markdowns, budgets, pacing, country toggles and title keyword filters, controlled from one operator dashboard.

Validation

Layered click validation

Automated traffic scoring, challenge-based verification, geographic checks against the job location, velocity analysis and IP reputation, applied to every click before billing.

Billing

Billing integrity

Click records are immutable and append-only. Only clicks classified as valid are billed, and every exclusion carries its reason: an audit trail both sides can trust.

Reporting

Reporting and reconciliation

Real-time dashboards for operators, a dedicated portal for publishers, S2S conversion postbacks, and daily reconciliation of platform data against partner reporting.

Traffic quality

Every click is classified. Only valid clicks are billed.

Invalid traffic is the tax on job advertising nobody itemises. Jobroute names it: each click is assigned a classification, and four categories of invalid traffic are excluded from billing by default.

ClassificationWhat it isHow it is handled
Valid

Genuine candidate click

Passes every validation layer, is delivered to the job, and is the only class of click that reaches an invoice.

Foreign

Wrong country

Clicks originating outside the job's target country, including overseas proxy and relay traffic, are identified geographically and excluded.

Bot

Automated traffic

Crawlers, scrapers, link-scanner prefetches and scripted clicks are caught by layered scoring and challenge verification before they can be billed.

Expired

Dead inventory

Clicks on jobs already removed from the advertiser's feed are flagged and excluded. Candidates should not land on dead listings, and nobody should pay for them.

Duplicate

Repeat clicks

Rapid repeat clicks from the same source on the same job are collapsed, so one candidate interaction is billed once.

Classification is not a black box. Every excluded click keeps its reason, so advertisers and publishers reconcile against the same auditable record rather than a summary number.

Who it's for

Built for both sides of the click.

Advertisers buy validated candidate traffic. Publishers monetise their audience with clean, priced job inventory. Jobroute is the routing layer in between.

For advertisers

Recruitment platforms, job boards and aggregators distributing jobs at scale.

Feed onboarding measured in hours, not weeks
CPC and CPA models with per-publisher pricing control
Budget pacing and automatic spend enforcement
Only validated clicks billed, with a full audit trail
Application tracking via S2S postbacks
Campaigns in any country and any currency

For publishers

Job sites, search engines and traffic networks monetising candidate audiences.

Dedicated, compressed job feeds refreshed through the day
Clean, normalised job data with structured salaries
CPC and CPA monetisation on live advertiser demand
Reporting portal with clicks, revenue and inventory by country
Transparent click classification and dispute process
Dedicated account manager
FAQ

Frequently asked questions.

What is programmatic job advertising?
Programmatic job advertising automates the distribution of job listings across publisher networks. Advertiser feeds are ingested and normalised, campaigns set budgets, bids and targeting, and jobs are routed to the publishers most likely to deliver qualified candidates, with spend controlled and traffic validated automatically instead of managed by hand.
How do CPC and CPA pricing work on Jobroute?
CPC (cost per click) means advertisers pay for each validated candidate click delivered to a job. CPA (cost per application) means advertisers pay only when a candidate completes an application, tracked via server-to-server postbacks. Jobroute supports both, with pricing controlled per campaign and per publisher.
How does Jobroute validate click traffic?
Every click passes through layered validation before billing: automated traffic scoring, challenge-based verification, geographic checks against the job's location, click velocity analysis and IP reputation. Each click is classified, and the four invalid categories (foreign, bot, expired and duplicate) are excluded from billing with the reason recorded.
What feed formats does Jobroute support?
Jobroute ingests standard XML job feeds from advertisers, aggregators and ATS platforms, and handles multi-gigabyte feeds via streaming parsing. Jobs are normalised across formats, currencies and regions, and enriched with structured salary, job type and category data before distribution.
How do publishers integrate with Jobroute?
Publishers receive dedicated, compressed XML feeds refreshed throughout the day, filtered and priced per campaign. Clicks are tracked through Jobroute redirect URLs, conversions can be reported back via S2S postback, and every publisher gets a portal showing clicks, revenue and live job inventory by country.
Which countries and currencies does Jobroute support?
Jobroute is built to run in any country and any currency. Campaigns are targeted per country, pricing is set in your own currency, and geographic click validation works worldwide. The platform currently runs live campaigns across the UK, US, Germany and Brazil, with new markets added on demand.
Contact

Get in touch.

Advertiser, publisher or recruitment platform: tell us what you're running and we'll come back with how Jobroute fits. Feed onboarding usually takes hours, not weeks.