Brand & Marketing Director at Go Ape

Job Title

Brand & Marketing Director

Salary

Not Disclosed

Company Description

Go Ape is a nationally recognized outdoor leisure brand and employee-owned trust operating a diverse network of forest adventure locations across the UK, delivering high-quality, experience-led activities centered on challenge, connection, and time in nature.

Job Description

Lead Go Ape’s brand marketing function across national and local activity, overseeing campaign planning, content, PR, and paid acquisition. You will be the senior custodian of the brand, ensuring it remains distinctive and commercially effective while influencing product propositions to grow audience relevance and lifetime value across every customer touchpoint.

Location

Bury St. Edmunds, UK

Why this role is remarkable

• Shape the future of a beloved British brand as it transitions into a Trust-led, employee-ownership model, prioritizing long-term value and organizational sustainability.
• Join a business at a strategic inflection point where small improvements in brand clarity and creative effectiveness will unlock significant headroom for growth.
• Balance creative freedom with commercial impact, leading an in-house team of 12 to capture the emotional resonance of outdoor adventure for millions of customers.

What You Will Do

• Direct the national and local marketing strategy, balancing always-on activity with peak trading moments to ensure the brand remains culturally relevant year-round.
• Build a powerful in-house content engine across social, influencer, and earned media to translate physical adventures into shareable, high-impact customer narratives.
• Collaborate with the Executive team to influence product and proposition design, ensuring operational delivery remains tightly aligned with the brand promise and customer expectations.

The ideal candidate

• Proven senior brand leadership experience in a consumer-facing sector such as leisure, hospitality, or travel, with a track record of driving demand through creative excellence.
• Deep expertise in connecting organic content, PR, and social strategies with paid acquisition to build a cohesive, commercially grounded marketing ecosystem.
• Highly collaborative leader who can navigate multi-site operational complexities and challenge the status quo to maintain brand standards across diverse geographic locations.