Business Development Manager - Innovation H/F

Own Every Moment at NetApp At NetApp, your ideas power innovation. The following information provides an overview of the skills, qualities, and qualifications needed for this role. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud. Join teams that innovate to elevate, drive results, and excel together across every function. NetApp is uniquely positioned to help organizations unlock the value of AI through the data they already manage. With a significant share of the world's unstructured data residing on NetApp, we help enterprises and public sector organizations build and scale AI initiatives across training, inferencing, data pipelines, RAG architectures, sovereign AI platforms, and modern AI infrastructure. The AI Business Development Manager will be responsible for creating demand, generating qualified pipeline, and accelerating AI-related business growth across EMEA/LATAM. This is a highly strategic business development role focused on identifying opportunities, engaging customers and partners, and converting AI interest into measurable pipeline and bookings. Drive AI Pipeline & Growth Lead AI pipeline generation across EMEA/LATAM, creating qualified opportunities and driving business growth. Identify, prioritize, and engage target accounts using market insights, AI adoption trends, and installed-base opportunities. Partner with Sales, Marketing, and strategic partners to execute demand-generation activities that create pipeline and accelerate bookings. Build relationships with senior customer stakeholders and help shape AI strategies and opportunities. Expand AI adoption within existing customers and support acquisition of net-new AI-focused organizations. Develop AI Go-to-Market Strategy Develop and refine AI value propositions covering AI infrastructure, data pipelines, sovereign AI, inferencing, and emerging AI workloads. Build repeatable go-to-market programs including account targeting, messaging, competitive positioning, and business value frameworks. Measure and optimize program performance based on pipeline generation, opportunity progression, and business impact. Enable Sales & Partners Equip Client Executives, Systems Engineers, and partners with the tools and knowledge needed to identify and advance AI opportunities. Deliver enablement, account planning support, and strategic guidance to increase AI opportunity creation. Support key opportunities through executive engagement, business case development, and competitive strategy. Build the AI Ecosystem Develop relationships with hyperscalers, GPU vendors, systems integrators, AI software providers, and cloud partners. Success Measures Generate consistent, high-quality AI pipeline across EMEA/LATAM. Increase AI-related bookings and improve conversion rates. Grow AI adoption within existing customers and secure new AI-focused accounts. Drive adoption of AI sales plays across the wider Sales and technical organizations. Required 8 years of experience in Business Development, Strategic Sales, Go-to-Market, AI, Cloud, or Enterprise Technology roles. Proven track record of generating pipeline and influencing business growth within emerging or high-growth technology markets. Experience creating target account strategies and executing measurable outbound demand-generation programs. Working knowledge of AI infrastructure, including GPU environments, model training and inferencing, data pipelines, RAG architectures, vector databases, and AI platforms. Ability to translate technical capabilities into business outcomes and executive-level value propositions. Fluent English and willingness to travel across EMEA/LATAM as required. Preferred Experience working with hyperscalers, AI ecosystem partners, systems integrators, or channel-led sales models. Understanding of AI regulation, data sovereignty, and compliance considerations across Europe and international markets. Experience building new GTM motions, market development programs, and strategic growth initiatives from the ground up. Existing relationships within the AI ecosystem, including AI startups, sovereign AI initiatives, cloud providers, GPU vendors, or AI-focused partners. Additional European language skills are advantageous. This is an opportunity to help shape NetApp's AI growth strategy across EMEA and LATAM. You will work at the intersection of AI, data, cloud, and infrastructure, enabling organizations to accelerate AI adoption while helping build a scalable, repeatable growth engine for one of the industry's most important technology markets. At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process. Equal Opportunity Employer: NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure. NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security. Submitting an Application To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. AI Disclosure For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection.