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Business Development Manager

TRC Yorkshire
Lamesley · posted 17 August 2026
Salary
£35,000 a year
Job type
full time
Location
Lamesley, Tyne & Wear
Category
Sales
Business Development Manager - Coffee Location: North East Salary: £35,000 + Company Vehicle + Uncapped Commission About the Role: We are looking for an ambitious, commercially driven Business Development Manager to develop and grow our Client’s customer base across the North East. This is an exciting opportunity for a proven salesperson to represent a comprehensive coffee solution, combining Traditional Coffee Machines, Bean-to-Cup Coffee Machines, Freshly Roasted Coffee and Market-Leading Service and Maintenance Packages. You will be responsible for developing new business across your territory while building strong, long-term relationships with customers. Rather than simply selling equipment, you will be offering customers a complete coffee solution covering equipment, coffee supply, servicing and ongoing support. Key Responsibilities * Identifying and winning new business opportunities across the territory * Proactively prospecting and developing your own sales pipeline * Attending customer meetings, site visits and equipment demonstrations * Understanding customers' requirements and recommending the most appropriate coffee and equipment solution * Selling Traditional and Bean-to-Cup Coffee Machines * Growing recurring Freshly Roasted Coffee sales * Promoting Service, Maintenance and Warranty Packages * Preparing quotations and commercial proposals * Negotiating and closing new business * Developing strong relationships with customers and key decision-makers * Managing opportunities from initial contact through to installation and ongoing supply * Working closely with service, engineering and operations teams to ensure an excellent customer experience * Maintaining accurate CRM records, pipeline information and sales forecasts * Achieving agreed sales, margin and new-business targets * Developing the territory strategically and identifying new sectors and routes to market Requirements: * Previous experience in field sales or business development * Experience within the coffee, commercial coffee machine, vending, catering equipment, foodservice or hospitality sector would be highly advantageous * A proven track record of winning new business * Strong prospecting and lead-generation skills * The confidence to approach and engage new customers * Strong presentation, negotiation and closing skills * A consultative approach to selling * The ability to sell on quality, service and total value, rather than price alone * Strong territory and diary-management skills * Commercial awareness and an understanding of margin and recurring revenue * The ability to work independently while contributing to the wider team * A full UK driving licence
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