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Data Analyst

Digital Waffle
Birmingham · posted 20 August 2026
Salary
£60,000 – £65,000 a year
Location
Birmingham, West Midlands
Category
Information Technology

A leading ecommerce retailer is hiring a Senior Data Analyst to help drive smarter, more commercially focused decision-making across the business.



Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

This is a hands-on senior analytics role with leadership responsibility for a small team. You’ll build and improve reporting, data models and dashboards, while also mentoring analysts and helping stakeholders turn data into practical business decisions.


Role: Senior Data Analyst

Salary: £60,000 - £65,000

Location: Hereford, hybrid working - 2 to 3 days per week onsite


What you'll be doing

  • Build and maintain complex data models, dashboards, reporting systems and automated analytics workflows.
  • Lead and mentor a small team of Data Analysts, providing technical guidance and support.
  • Turn large datasets into clear, actionable insights that improve commercial performance.
  • Lead cross-functional analytics projects and help uncover opportunities for optimisation.
  • Own the quality and consistency of reporting across the business.
  • Manage incoming data requests, prioritise effectively and delegate work across the team.
  • Improve BI tools, processes and reporting standards.
  • Work closely with the Data Science Manager on the wider analytics and data roadmap.


What you'll need

  • Strong commercial experience within data analytics or business intelligence.
  • Excellent SQL skills with experience querying large-scale datasets.
  • Experience building dashboards, databases and reporting solutions.
  • Proven ability to translate data into actionable commercial insight.
  • Experience mentoring or managing junior analysts.
  • Strong stakeholder management and communication skills.
  • Good commercial awareness and the ability to understand wider business performance.
  • Experience working with cloud data platforms and modern BI tools.
  • Highly organised, proactive and comfortable managing multiple priorities.


Nice to have

  • Experience with Google Cloud Platform.
  • Experience using Looker or Google Analytics.
  • Background within ecommerce, retail or another high-volume consumer environment. xwzovoh


This role would suit an experienced Data Analyst who enjoys combining hands-on technical work with team leadership and wants to play a key role in how a data-driven ecommerce business makes decisions.

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