Data & Tracking Analyst

Implementing and auditing GA4 and Google Tag Manager setups, including consent configuration, event tracking and custom dataLayer events
Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
Building client-facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
Picking up ad-hoc tickets and one-off projects across our client base

Requirements

• 1 to 3 years' hands-on experience with GA4 and Google Tag Manager
• Solid experience with conversion tracking across multiple ad platforms, not just one
• A genuine appetite for troubleshooting, not just implementing
• Confidence using AI tools like Claude to support analysis and reporting, or a genuine willingness to learn how we use them

Core Competencies

Demonstrates expertise in implementing and auditing GA4 and Google Tag Manager setups, with a strong focus on conversion tracking across multiple ad platforms. Proficient in troubleshooting data discrepancies and building client-facing reports using advanced tools.

Highest-signal resume keywords

• GA4 Implementation
• Google Tag Manager
• Conversion Tracking
• Data Analysis
• AI Tools Proficiency

ATS Optimization Keywords

Hard Skills

• Event Tracking
• Custom DataLayer Events
• Performance Marketing
• Troubleshooting
• Data Quality Diagnosis

Soft Skills

• Genuine Appetite for Troubleshooting
• Confidence in Learning

Tools & Technologies

• Google Ads
• Meta Ads
• TikTok Ads
• LinkedIn Ads
• Looker Studio
• Stape