Digital Marketing Executive / SEO Executive

Digital Marketing Executive / SEO Executive – Cardiff (Office-Based)

Job Type: Full-Time Permanent

Sector: Ecommerce, Retail, Digital Marketing

A well‑established and growing retail ecommerce business is seeking a Digital Marketing Executive / Email Marketing Executive to join their Head Office in Cardiff. This is a fantastic opportunity for a data‑driven, commercially focused digital marketer to play a key role in driving online sales, website traffic, customer acquisition, and retention strategies.

Working closely with the Digital Marketing Manager, you will support the delivery of multi‑channel digital campaigns, with a strong focus on email marketing, CRM, SEO, paid media, and customer engagement.

Key Responsibilities – Digital Marketing Executive

• Manage the full email marketing lifecycle, including campaign planning, email build, segmentation, testing, deployment, reporting, and optimisation.
• Deliver high‑performing email and SMS marketing campaigns to increase customer engagement and conversion rates.
• Develop and execute CRM strategies, including customer segmentation, targeting, and personalisation.
• Create tailored campaigns for different customer audiences and demographics to maximise ROI.
• Conduct A/B testing to improve email performance, click‑through rates, and conversion rates.
• Monitor and analyse digital marketing KPIs, including email marketing, SEO, PPC (paid search), paid social, and affiliate marketing performance.
• Support customer retention and loyalty programmes through effective CRM and lifecycle marketing.
• Collaborate with external agencies to optimise SEO, Google Ads, Meta Ads, and affiliate channels.
• Assist with digital marketing reporting, forecasting, and trading performance analysis.
• Work cross‑functionally with Ecommerce, Marketing, and Trading teams to align campaigns with key promotional periods.
• Monitor search engine rankings and support ongoing on‑site SEO optimisation to improve organic visibility.
• Ensure all digital marketing activity aligns with broader brand campaigns and marketing strategy.

About You

• Proven experience in a Digital Marketing Executive, Email Marketing Executive, or CRM Marketing role.
• Strong understanding of email marketing platforms, CRM systems, and customer lifecycle marketing.
• Experience with performance marketing channels, including paid search (PPC) and paid social media advertising.
• Solid knowledge of SEO best practices and digital campaign optimisation.
• Strong analytical skills with experience using Google Analytics or similar reporting tools.
• Experience planning and executing A/B testing and data‑driven optimisation strategies.
• Excellent copywriting, proofreading, and communication skills.
• Highly organised with the ability to manage multiple campaigns in a fast‑paced ecommerce environment.
• A proactive, collaborative mindset with a strong focus on commercial results and ROI.
• Degree in Marketing, Business, Ecommerce, or a related field.
• Experience working in a direct‑to‑consumer (DTC) retail or ecommerce business.
• Familiarity with tools such as MAPP, Salesforce, Google Ads, Meta Ads Manager, or similar marketing platforms.

Why Apply?

• Join a growing ecommerce retailer with strong market presence
• Opportunity to make a real impact on digital growth and revenue
• Work in a collaborative, fast‑paced marketing and ecommerce team
• Develop your career in email marketing, CRM, and digital performance marketing