Digital Product Manager

Digital Product Lead | Remote (UK) | Competitive Salary + EMI Equity

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I'm partnering with an exciting, venture-backed consumer technology company redefining how people engage with digital wellbeing.

Their award-winning mobile app has already reached 3M+ users globally, combining technology, behavioural science and immersive experiences to help people improve their mental wellbeing.

They're looking for a Digital Product Lead to take ownership of the product's direction and help shape what's next. This is a genuinely hands-on IC role for someone who wants to be deep in the product rather than managing a large team or sitting in layers of stakeholder meetings.

You'll be the person living in the data, talking to customers, spotting opportunities, defining problems, deciding what to test and working through the outcome.

The Opportunity

• You'll own the what and why behind the product, using data, customer insight and experimentation to understand user behaviour, identify opportunities and define the problems worth solving.
• You'll be expected to get close to the detail yourself, living in the analytics, speaking directly with customers, forming hypotheses, designing experiments and turning validated opportunities into prototypes and product improvements.
• The role is particularly suited to someone who has worked in a start-up or scale-up environment and enjoys operating as a hands-on IC without layers of process or a large function around them.

What You'll Be Doing:

• Product vision, strategy and roadmap for a global consumer mobile product
• Analytics across funnels, engagement, retention and subscription behaviour
• Customer research and direct user conversations
• Experimentation and A/B testing, including hypothesis formation, test design and interpreting results
• Identifying and clearly defining product problems and opportunities
• Taking opportunities from insight through to prototyping, validation and delivery
• Designing simple product experiences yourself where appropriate
• Working with specialist design support where deeper UX/UI expertise is required
• Using AI tools such as Claude to accelerate research, analysis, prototyping and product development

What I'm Looking For:

• 7+ years' Product experience within consumer digital products, mobile apps or subscription businesses
• Strong experience across consumer mobile, subscription, growth, retention or engagement
• A highly data-led approach, with the ability to interrogate and interpret product data yourself rather than relying on an analyst to tell you what is happening
• Hands-on experience designing and running A/B tests and experimentation
• Strong understanding of customer behaviour and the ability to combine qualitative insight with quantitative data
• Experience owning product strategy, roadmap and prioritisation
• A track record of working as a hands-on individual contributor and taking ownership of problems end-to-end
• Experience in a start-up or scale-up environment, ideally within a small team where you've had significant autonomy
• Comfortable working with ambiguity, challenging assumptions and making decisions without everything being clearly defined
• Genuine interest in using AI as part of your everyday product workflow

What's On Offer

• Competitive salary
• EMI equity options
• Fully remote across the UK
• Opportunity to shape a consumer product used by millions globally
• Work directly with founders in a highly autonomous environment
• AI-first product culture
• Annual company retreats and team meet-ups

This is an opportunity for a hands-on Digital Product Lead who loves getting into the data, understanding customer behaviour, running experiments and owning problems end-to-end. xwzovoh It's particularly suited to someone who thrives in small, high-autonomy environments, enjoys working closely with founders and wants genuine ownership over the direction of a growing consumer mobile and subscription product.

If this sounds like you, or someone in your network, I'd love to hear from you. Please send across your CV to