Director of Sales

Profile

Brightstar is an award-winning hospitality management company, with a proven track record in delivering excellence. Our motto is people, quality and profit, and it’s no accident that people come first. We know that great things come from great people! We are passionate about creating an environment where our employees can bring their A-game and be their best selves.

Objectives of this role:

• Develop and deliver a clear sales strategy that drives occupancy and revenue.
• Lead and motivate the sales team to achieve and exceed targets.
• Build strong, long-term relationships with key accounts and partners.
• Increase the hotel’s market share across corporate, leisure, and group segments.
• Align sales activity with revenue, marketing, and operational goals.

Key Responsibilities

People

• Lead, coach, and develop the hotel sales team.
• Set clear objectives and monitor individual and team performance.
• Create a positive, high-performing sales culture.
• Work closely with hotel leadership, revenue management, and operations teams.
• Represent Brightstar values through leadership and behaviour.

Quality

• Develop and implement sales plans aligned to hotel and brand strategy.
• Ensure sales activity reflects the hotel’s positioning and service standards.
• Maintain strong relationships with corporate clients, travel partners, and event planners.
• Oversee account management and client retention.
• Ensure accurate forecasting and reporting.

Profit

• Drive revenue growth across all market segments.
• Monitor sales performance against budget and targets.
• Oversee contract negotiation and rate agreements.
• Identify new business opportunities and revenue streams.
• Use market data and performance insights to inform decisions.

Responsible Business

• Analyse market trends, demand patterns, and competitor activity.
• Ensure compliance with company policies and commercial standards.
• Maintain accurate records within CRM and sales systems.
• Represent the hotel at industry events, trade shows, and networking opportunities.
• Complete all mandatory training within required timeframes.

Skills and Qualifications

• Proven experience in a senior hotel sales role, ideally as Director of Sales.
• Strong leadership and people management skills.
• Commercial mindset with strong negotiation and relationship-building ability.
• Confident using data to drive sales decisions and strategy.
• Excellent communication and presentation skills.
• Proficient in CRM systems and Microsoft Office.
• Degree in Business, Marketing, Hospitality Management, or a related field preferred.

The above responsibilities are intended to describe the general nature of the role and are not intended to be an exhaustive list