General Manager - Food Brand

General Manager Leisure, Cocktail & Sports Bar Venue | Burton upon Trent, Staffordshire | Full Time | £35,000 - £40,000 per annum + Bonus Our client is a dynamic and rapidly growing pub company with an impressive and diverse portfolio of venues across the UK, each designed for every kind of occasion. As General Manager, you will lead a team of 15-20 employees, supported by a Deputy Manager and Bar Manager, with full responsibility for the day-to-day running of a 150-200 capacity leisure and hospitality venue. This is a hands-on leadership role where you will have the autonomy to drive sales, develop events and partnerships, and play a key role in shaping the future growth of the brand as it expands into future locations. You will receive support from Head Office, including an Operations Manager, Brand Manager, and Director, alongside full training and development opportunities. Drive venue sales through proactive marketing initiatives, events, promotions, partnerships, and upselling strategies Monitor and analyse sales performance, identifying opportunities for growth and improvement Build strong relationships within the local community and corporate sector to generate group bookings, events, and private hire opportunities Oversee daily venue operations, ensuring smooth and efficient service across the bar and leisure activities Maintain the highest standards of customer service, safety, cleanliness, and presentation Manage stock control, purchasing, and cost management to maximise profitability Ensure compliance with licensing, health & safety, food hygiene, and company policies Lead by example, creating a positive and energetic working culture Conduct regular performance reviews and provide ongoing coaching and support Manage rotas and labour costs effectively while maintaining service standards Previous experience as a General Manager, Venue Manager, or Senior Hospitality Manager Proven track record of driving sales growth and achieving commercial targets Strong leadership and people management skills Experience managing high-volume hospitality operations Excellent communication and customer service abilities Strong financial awareness, including budgeting, forecasting, and cost control Ability to work evenings, weekends, and peak trading periods Knowledge of cocktail-led bars and sports bar operations Experience organising events, promotions, and corporate bookings Sales-related bonus scheme 20% staff discount Nest pension scheme Full training and development provided Live-in option available Opportunity to lead an exciting leisure and hospitality venue Opportunity to help shape and grow an exciting leisure and hospitality brand Career progression opportunities as the business expands into future venues Support from an experienced Head Office team including Operations Manager, Brand Manager, and Director A varied and hands-on leadership role within the hospitality sector Your data will be handled in line with GDPR