Global Social Strategy Leader

TUI Group is seeking a strategic leader to define and own its global social strategy across organic, influencer and paid channels, creating a unified playbook that regional teams localise and activate. You will own the governance, measurement framework and cross-market standards to drive measurable commercial impact.

As a transformation catalyst, you’ll secure budget, build a unified KPI framework and champion a one-concept, adapt-everywhere approach while collaborating with TUI Studios to keep