Head of E-Commerce & Digital
Company: Newlife the Charity for Disabled Children
As one of the UK's leading charities providing essential specialist equipment to children with disabilities, Newlife is dedicated to making life better - for the families we serve, and for the people who help us to make that happen.
Through grants and emergency equipment loans, we ensure children get the vital equipment they need, when they need it, while our free nurse helpline offers crucial support and information – as well as a listening ear. Our campaigns help to give children with disabilities and their families a voice, advocating for change to benefit the families we serve.
Across the whole of Newlife, our teams are crucial to our success – it's not just a job; here you'll be helping us to change lives every day.
WHY THIS ROLE MATTERS
Lead the complete transformation of our digital business from operational management to full commercial leadership. You'll own end-to-end revenue delivery, build high-performing teams, and drive profitable growth across all e-commerce platforms whilst making a meaningful impact for children with disabilities.
WHAT YOU'LL BE DOING
Commercial Leadership & Revenue Ownership
- Own and deliver e-commerce revenue, margin, and profitability targets
- Develop and execute digital growth strategy across all platforms
- Improve core commercial KPIs including conversion rate, ASP, and sell-through
- Build scalable commercial model to support long-term revenue growth
- Manage contracts and negotiate terms with SaaS platforms and 3PLs
Digital Marketing & Customer Growth
- Own full digital marketing strategy across paid media, SEO, CRM, and social
- Manage and optimise marketing investment to deliver strong ROAS
- Develop full-funnel growth strategy covering traffic, conversion, and retention
- Build high-value customer audiences using segmentation
- Lead structured promotional and trading calendar
Trading, Merchandising & Performance Management
- Lead KPI and performance frameworks across all trading activity
- Drive daily/weekly trading reviews and take corrective action
- Own pricing, promotions, and markdown strategy
- Ensure optimal merchandising and product visibility
- Ensure e-commerce activity is fully compliant with relevant trading standards, platform requirements, and internal policies
Leadership & Team Development
- Build and lead high-performing team with clear accountabilities and KPIs
- Drive culture of ownership and commercial focus
- Develop, coach, and motivate team members to support capability and succession planning
- Act as ambassador for Newlife, promoting its values across the team and wider organisation
WHAT WE'RE LOOKING FOR
Essential Experience
- Proven record of significant e-commerce revenue growth
- Experience with P&L responsibility
- Strong digital marketing capability
- Experience with multi-channel e-commerce platforms
- Highly data-driven approach
- Strong leadership experienceExperience managing budgets, commercial plans, and digital trading activity
- Strong senior stakeholder management with ability to influence across functions
- Strategic thinker with hands-on capability
Key Attributes
- Highly accountable and commercially focused
- Proactive, decisive, and solutions-oriented
- Strong influencing skills
- Confident communicator who translates insight into clear actions
- Thrives in performance-driven environment
- Collaborative leadership style with ability to build trust and drive positive change
Reporting Structure: Head of Supply Chain & Merchandising | Location: Head Office, Cannock
If you're a commercially-driven digital leader ready to own complete revenue accountability whilst making a real difference to children's lives, we want to hear from you.
Proud member of the Disability Confident employer scheme
Head of E-Commerce & Digital
Company: Newlife the Charity for Disabled Children
Salary: Competitive salary based on experience
Hours: Full-time
Location: Cannock
Job type: Permanent
Posting date: 19 Aug 2026
Closing date: 18 Sept 2026
About Disability Confident
Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.
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