Head of Marketing Automation – Global Asset Manager

Overview

Our client is a global asset manager with a strong brand and profile. They are hiring a Head of Marketing Operations role.

Responsibilities

• Lead the Marketing Operations function as a shared capability for EMEA Marketing, providing scalable support across marketing automation, publishing, reporting, templates and lead management.
• Define service standards and delivery processes that improve consistency, speed and control.
• Act as the primary marketing counterpart across martech, AI, data and analytics, translating marketing strategy into clear business requirements and priorities.
• Oversee the EMEA Marketing budget, ensuring spend is transparent, well-governed and aligned to agreed business priorities.
• Establish and maintain ROI tracking, giving leadership clear visibility of performance and areas for optimisation.
• Lead the team through the transition to a new operating model, embedding disciplined ways of working and strong collaboration.
• Build effective relationships with key internal stakeholders.

Qualifications

The successful candidate will possess a strong understanding of marketing automation, publishing workflows, reporting, templates and lead management processes; experience of working with technology, data or platform teams to shape martech, AI, data and analytics priorities; excellent stakeholder management and communication skills; the ability to translate strategy into clear business requirements and proven ability to build scalable service models that improve consistency, efficiency and control across multiple markets. A background in financial services is desirable.