Head of Marketing

SF Partners are working exclusively with a multi award winning robotics company based in Birmingham who are upscaling their operations and looking for a Head of Marketing.

Office based

Ideally have worked within the US market and has luxury product experience.

THE ROLE

We are hiring a Marketing Lead to run the marketing - strategy, budget, channels and reporting - and to manage and develop the junior marketer. The channels: paid media, email, social, events and PR, SEO and content, with AI tools part of the team's standard working practice.

WHAT YOU'LL OWN

• Own brand consistency - identity, guidelines and tone everywhere the brand appears.


• Plan and run events and PR - trade shows, press releases, media relations and coverage.


• Set the marketing strategy - channel mix, launch plans, budgets and KPIs; brief agencies and develop the team.


• Manage the marketing budget - allocate spend across channels and track CAC, ROAS and MER.


• Run paid social - plan, build and optimise Meta and TikTok campaigns against ROAS and CAC targets.


• Direct ad creative - concepts, hooks and structured creative testing.


• Run email and SMS in Klaviyo - campaigns, flows, templates, deliverability, list health and A/B testing.


• Run retention - keep depositors and customers engaged; reduce refunds and cancellations.


• Build and manage the AI workflows used for research, content, optimisation and reporting.


• Maintain the team's shared prompts and AI tool standards.


• Manage visibility in AI search - content, entities and schema structured so AI assistants cite the brand.


• Own measurement and reporting - GA4, Shopify, Klaviyo and ad platform data joined to explain results and guide spend.


• Set the copy standard - clear, on-brand writing for ads, email, web and social.

EDUCATION & EXPERIENCE

• A strong degree (2:1 or above) in marketing, business or a related field - or equivalent experience


• 8+ years in digital marketing for D2C or ecommerce brands - owning channels, budgets and revenue targets

The qualifications and years above are a guide, not a gate - exceptional candidates who can demonstrate the same level of ability will always be considered.

WHAT YOU'LL BRING

• Google Ads - Search, Shopping / PMax and YouTube; keywords, feeds, bids and negatives


• Lifecycle email design - segmented welcome, abandonment, post-purchase and win-back flows


• AI content production - copy, images and video drafted with AI tools and edited to brand standard


• Short-form video and UGC - 9:16 content for TikTok, Reels and Shorts; creator pipelines


• Organic social and community management - channels grown and communities engaged


• Influencer and creator partnerships - sourced, briefed and measured


• SEO - keyword research, on-page optimisation and site structure


• Conversion tracking - pixels, server-side events and UTM discipline implemented and audited


• Shopify and CRO - storefront content, apps, A/B testing and conversion improvement

NICE TO HAVE

• Platform certifications - Google Ads / GA4, Meta Blueprint or Klaviyo Academy


• CIM Diploma or an equivalent professional marketing qualification


• Marketplace growth experience (Amazon Seller / Vendor Central)


• Premium consumer hardware or considered-purchase category experience