Head of Marketing

Osprey Engineering Solutions are working with a well-established UK B2B engineering and manufacturing technology business. Due to continued growth, they are looking to appoint a commercially minded, hands-on Head of Marketing.

The Role

This is a strategic and hands-on leadership role, converting business strategy into a market-ready customer proposition. You'll build structured campaigns, content, digital activity, events and repeatable processes that generate genuine commercial opportunities — with Marketing and Sales working closely together through CRM, automation, lead nurturing and follow-up.

Key Responsibilities

• Own and deliver the marketing plan in line with commercial priorities
• Turn technical and commercial propositions into clear, compelling market-facing messaging and campaigns
• Build a structured, campaign-led approach to demand generation
• Partner closely with Sales on the end-to-end commercial process
• Develop lead capture, nurturing, re-engagement and follow-up processes
• Identify opportunities for automation, AI and Microsoft Power Platform tools
• Lead website, digital, email and LinkedIn strategy
• Develop the commercial strategy for exhibitions, events and technical events
• Strengthen sales enablement through case studies, presentations and collateral
• Introduce clear marketing measurement, including pipeline contribution

About You

• Commercially minded, with a clear understanding of marketing's role in generating revenue
• Strong B2B marketing background, ideally in manufacturing, engineering, industrial technology or automation
• Comfortable working closely with Sales, not operating Marketing in isolation
• Experienced with CRM, marketing automation and customer journeys
• A systems and process thinker who builds repeatable, scalable ways of working
• Able to translate technically complex products into simple, compelling messages
• Strategic enough to set direction, hands-on enough to operate in a two-person team
• Data-driven, with a track record of measuring marketing against commercial outcomes
• Experience with Dynamics 365, Power Platform, Power BI or the wider Microsoft ecosystem is highly desirable.