Head of Marketing Strategy, Brand & Insight

Head of Marketing Strategy, Brand & Insight

Location: South East England - Hybrid

An international manufacturing organisation is seeking an experienced marketing leader to shape the future of its brand, customer strategy and marketing capability. Operating across multiple markets and undergoing a significant period of growth and transformation, the business is investing heavily in strengthening its customer proposition, marketing effectiveness and commercial performance.

As Head of Marketing Strategy, Brand & Insight, you will sit within the senior marketing leadership team and take responsibility for defining and driving the strategic direction of the brand. You will ensure customer insight, evidence-based decision making, integrated planning and creative excellence are at the heart of business strategy, helping translate growth ambitions into impactful marketing programmes and measurable commercial outcomes.

The role combines strategic leadership with operational influence. You will lead the development of brand positioning and messaging, oversee annual marketing planning, champion customer understanding and research, and work closely with agency partners to deliver high-performing creative campaigns. You will also play a key role in transforming marketing capabilities, embedding best practice and creating greater alignment across international markets.

The successful candidate will bring significant experience in brand strategy, marketing leadership, customer insight or strategic planning. You will possess strong commercial acumen, exceptional stakeholder management skills and a proven ability to lead complex projects and influence senior leaders. Experience working in multi-market environments and delivering business transformation programmes would be highly advantageous.

This is an opportunity to join a forward-thinking organisation at a pivotal stage in its evolution, offering the chance to shape brand strategy, build modern marketing capabilities and make a tangible impact on long-term business growth.