Head of National On Trade

Head of National On Trade

UK (Travel to London required)

Competitive Salary + Car Allowance + Bonus

We are working with a leading Spirits business that is looking for a Head of National On Trade to take ownership of their channel strategy and drive the next phase of growth across their key On Trade partnerships.

This is a unique opportunity for a commercially driven leader who can combine strategic thinking with hands‑on execution. The business is looking for someone who can challenge the status quo, bring fresh ideas, and create a more data‑led and structured approach to their On Trade function.

You will play a key role in shaping the future of the channel, improving commercial performance, strengthening customer partnerships, and ensuring significant investment delivers measurable return.

Key Responsibilities

• Lead and develop a high-performing National Team On Trade team
• Own and drive the On Trade strategy across key national customers, including M&B and Stonegate
• Build and strengthen relationships with strategic accounts, identifying new opportunities for growth
• Create improved reporting, forecasting and commercial processes to provide greater visibility of performance
• Develop a more analytical approach to customer planning, investment and ROI measurement
• Review and optimise trade marketing investment, ensuring activity delivers clear commercial outcomes
• Challenge existing ways of working and introduce innovative approaches to increase brand presence and sales performance
• Lead negotiations, joint business planning and commercial conversations with key customers

About You

• Proven experience within Drinks On Trade, ideally across spirits, beer, wine or premium beverages
• A strong understanding of national On Trade customers and how to unlock growth within these accounts
• A commercially minded leader who can influence internally and externally
• Experience managing and developing customer-facing sales teams
• Someone who has successfully challenged traditional approaches and delivered tangible business growth
• Strong analytical skills with the ability to use data to shape decisions and measure ROI
• A high-energy, entrepreneurial mindset with the confidence to challenge and disrupt
• A track record of delivering measurable results, whether through revenue growth, distribution gains, improved execution or customer partnerships