Head of Sales

We are seeking an experienced Head of Sales to develop and execute the company's sales strategy, lead a high-performing sales team, and deliver profitable growth across all customer channels. This senior leadership role requires strong commercial acumen, strategic thinking, and the ability to build long-term customer relationships while driving business performance.

Key Responsibilities

Strategic Leadership

• Develop and implement the company's sales strategy in line with business objectives.
• Identify and pursue new market opportunities, customer segments, and sales channels.
• Lead annual sales planning, budgeting, and forecasting activities.
• Monitor market trends, competitor activity, and customer needs to support commercial decision-making.

Revenue Growth & Customer Management

• Deliver agreed sales, margin, and profitability targets.
• Build and maintain strong relationships with key customers, distributors, and strategic partners.
• Negotiate major commercial agreements and customer contracts.
• Drive customer retention, account growth, and new business development.
• Lead, coach, and develop the sales team to achieve high performance.
• Establish clear objectives, KPIs, and performance management processes.
• Promote a culture of accountability, collaboration, and continuous improvement.
• Support succession planning and talent development within the sales function.

Commercial & Cross-Functional Collaboration

• Work closely with Operations, Production, Finance, Procurement, and Marketing teams to align business priorities.
• Contribute to pricing strategies, promotional planning, and product development initiatives.
• Ensure customer requirements are effectively communicated throughout the business.

Reporting & Performance Management

• Prepare regular sales reports, forecasts, and market analysis for the leadership team.
• Monitor and analyse sales KPIs to drive continuous improvement.
• Manage sales budgets and ensure effective use of resources.

General Responsibilities

• Undertake additional duties as required to support business needs.
• Follow company procedures, policies, and quality standards.
• Assist with the training and development of colleagues where required.
• Provide operational cover when necessary.
• Identify training and development opportunities within the team.
• Maintain positive working relationships with customers and colleagues across all departments.

Health & Safety

• Promote and maintain a safe working environment by following Health & Safety policies and procedures.
• Take responsibility for personal safety and the safety of others.
• Report hazards, incidents, and unsafe practices promptly.
• Participate in mandatory Health & Safety training and risk assessments.
• Use equipment and personal protective equipment (PPE) correctly.

Skills & Experience

• Minimum 8–10 years' sales leadership experience within the food manufacturing, FMCG, foodservice, or related sectors.
• Proven track record of delivering significant revenue growth and commercial success.
• Experience managing strategic customer relationships.
• Strong leadership experience with responsibility for developing and managing sales teams.
• Experience in budget management, forecasting, and strategic planning.
• Exceptional negotiation and relationship-building skills.
• Strong commercial and financial acumen.
• Strategic and results-driven mindset.
• Excellent communication and presentation skills.
• Ability to analyse data and translate insights into commercial actions.
• Relevant professional sales or leadership qualification.

What We Offer

• Leadership opportunity within a growing business.
• Career development and progression opportunities.
• Collaborative and supportive working environment.
• Opportunity to shape commercial strategy and drive business growth.