Head of Sales

Head of Sales - FMCG | B2B Sales | Foodservice | Wholesale | Retail | Distribution

Hybrid Working (1 day in the office near Liverpool, 4 from home)

Are you an experienced FMCG sales leader with a proven track record in business development and account growth?

We're recruiting for a newly created Head of Sales role offering the opportunity to build and lead a sales function within a growing FMCG business. Working across food and non-food product categories, you'll drive new business acquisition, develop existing customer relationships and shape the commercial strategy across foodservice, wholesale, retail and distribution channels.

This is an excellent opportunity for a commercially focused sales professional looking to progress into a strategic leadership role with genuine autonomy, future team-building responsibility and significant growth potential.

The Role

As Head of Sales, you will be responsible for:

• Winning new B2B business across foodservice, wholesale, retail and distribution sectors.

• Managing and developing key customer accounts to maximise revenue opportunities.

• Creating and implementing sales strategies to drive business growth.

• Identifying alternative product solutions to improve margins and reduce waste.

• Negotiating commercial agreements while protecting profitability.

• Building, deve...