Head of Shopper Marketing & E-Commerce

FBC UK is seeking a commercially driven Head of Shopper Marketing & E‑Commerce to lead shopper activation strategies across all channels. You will drive category growth, increase brand visibility at point of purchase, and accelerate e-commerce performance for our biscuit portfolio, while tracking ROAS.

The role requires a deep FMCG shopper marketing background, strong digital commerce capabilities, and collaboration with Sales, Brand Marketing, Category Management, and Retail Customers to create