Marketing Campaign Lead

Product Marketing Lead Location: Oswestry, Shropshire (office based) Full Time | Permanent Competitive Salary Shape the story behind market-leading innovation. As the product portfolio continues to evolve, we're looking for an experienced Product Marketing Lead to define how products are positioned, launched and brought to market. This is a fantastic opportunity for a commercially minded product marketer who thrives on translating technical innovation into compelling customer value. Working across the product portfolio, including HomeLINK, you'll play a pivotal role in shaping product strategy, influencing senior stakeholders and ensuring our solutions resonate with customers, installers and distributors alike. Working closely with Product, Sales and Customer Success teams, you'll develop market-leading go-to-market strategies that drive engagement, adoption and commercial success. As Product Marketing Lead, you'll: * Own the product marketing strategy and go-to-market planning across Aico's growing product portfolio. * Develop compelling product positioning, messaging frameworks and value propositions that differentiate our solutions in the market. * Lead launch planning, ensuring every new product is introduced with a clear, commercially focused strategy. * Bring market intelligence, customer insight and competitor analysis into product development and launch decisions. * Partner c...