Marketing Manager - Higher Education SaaS

Marketing Manager Higher Education SaaS

£50,000 - £60,000 Basic Salary + Bonus + Excellent Benefits

Build the Demand Generation Engine for a Market-Leading SaaS Business

This isn't a traditional Marketing role.

There are no brand guidelines to manage, no PR campaigns to coordinate and no corporate communications to oversee.

Instead, you'll take ownership of one of the most important commercial objectives in the business - designing and building a scalable demand generation engine that delivers a predictable pipeline of qualified opportunities for the sales team.

Joining a global market leader in the EdTech sector, you'll help shape the next phase of growth for a business whose software is already trusted by over half of UK universities.

This is a brand-new role with genuine autonomy, giving you the opportunity to define strategy, implement best practice and make a measurable commercial impact.There will be opportunities to progress to Marketing Director in the longer term.

The Role

Working closely with the commercial leadership team, you'll develop and execute demand generation campaigns that engage senior decision makers across Higher and Further Education.

You'll combine digital marketing, marketing automation, content marketing and account-based marketing to generate high-quality leads and nurture prospects through the buying journey.

This is a h...