Paid Media Manager - B2B

Paid Media Manager – B2B Lead Generation

Location: London – Hybrid

Employment Type: Full-time

Do you have the right skills and experience for this role Read on to find out, and make your application.

The Role

We’re looking for an experienced Paid Media Manager to manage and grow paid campaigns for a portfolio of B2B lead generation clients.

You’ll own strategy, execution and optimisation across Google Ads and LinkedIn Ads, with a focus on generating high-quality leads, opportunities and pipeline — not just clicks and low CPLs.

This is a hands-on role combining campaign management, performance analysis and client relationships.

What You'll Be Doing

• Manage and optimise paid media campaigns across Google Ads and LinkedIn Ads.
• Develop paid media strategies around clients’ ICPs, commercial goals and sales funnels.
• Manage budgets and identify opportunities to improve performance and scale.
• Analyse performance across CPL, lead quality, MQLs, SQLs and pipeline.
• Run ongoing tests across targeting, creative, messaging, keywords and landing pages.
• Use GA4, GTM and CRM data to understand campaign performance beyond the initial conversion.
• Produce clear, commercially focused reporting and recommendations.
• Lead client conversations around performance, strategy and next steps.
• Work closely with creative, content and wider marketing teams to improve results.

What We're Looking For

• 3+ years’ paid media experience, ideally within an agency.
• Strong hands-on Google Ads experience.
• Experience running LinkedIn Ads for B2B lead generation.
• Good understanding of B2B sales funnels and longer buying cycles.
• Strong analytical and optimisation skills.
• Experience with GA4, GTM and conversion tracking.
• Confident managing multiple client accounts and budgets.
• Commercially minded — you understand the difference between generating more leads and generating better leads.
• Confident communicating with clients and presenting campaign performance.

The Opportunity

You’ll join a growing team working with ambitious B2B brands, with real ownership over client strategy and performance. xwzovoh

We’re looking for someone who is curious, proactive and commercially focused — someone who enjoys getting into the data, testing new ideas and finding ways to generate better results for clients.