Retail Category & Insights Manager

We’re looking for a Retail Category & Insights Manager to drive growth across the UK retail channel through high-quality insight, market analysis, and retailer-focused recommendations. Combining strong analytical expertise with commercial awareness, you’ll turn market, shopper, and competitor data into clear, actionable plans that support sales performance. Working closely with key retail partners, you’ll strengthen relationships by bringing category insight and shopper behaviour to life.

Location: Silloth or Kirkcaldy as your primary location with UK based travel requirements

Salary: up to £65,000 depending on experience + additional benefits such as Company Car and Private Medical Healthcare + more

Full time, 40 hours per week, Monday to Friday

The role:

• Analyse market, shopper, and retailer data to uncover trends, risks, and growth opportunities, turning insight into clear commercial recommendations.
• Lead category insight for key retail partners, supporting buyer conversations and joint business planning with compelling, data-led narratives.
• Deliver recommendations on range, space, and merchandising to optimise assortment, visibility, and overall shopper experience.
• Monitor competitor pricing and promotions, evaluating performance to drive improved ROI and category value.
• Collaborate cross-functionally with Sales, Marketing, and other teams to support launches, planning, forecasting, and long-term category strategy.

About you:

• Proven experience in category management, insights, or commercial analysis within FMCG.
• Strong analytical skills with proficiency in Nielsen/IRI/Kantar and retailer data systems.
• Excellent communication and presentation skills, able to simplify complex data for stakeholders at all levels.
• Demonstrated experience supporting category reviews or insight presentations with major UK retailers.
• Commercially minded with the ability to turn data into clear, actionable recommendations
• Understanding of the home baking or ambient grocery market
• Experience with planogramming tools.
• Passion for consumer food trends, shopper motivations, and category innovation.

Our Values

At Whitworth Food Group, our values guide how we work, support one another, and deliver for our customers and communities:

Innovation - We are focused on using new technology and smarter ways of working to deliver customers the best value, healthy foods.

Excellence - We are obsessed about quality, efficiency, safety and service to deliver market leading solutions for our customers.

Ambition - We are determined to constantly improve all parts of our business to deliver long term growth.

Togetherness - We are always better working together as a team. We support each other, our customers, our suppliers and our communities to succeed.

Our employees demonstrate these values through their day-to-day work, behaviours and decision-making.

Ready to be part of something bigger?

Carr’s Flour Mills Ltd is an Equal Opportunities Employer.