Sales Director

SALES LEADER – PUBLIC SECTOR (SAAS) - North West - PROGRESSION TO CRO OPPORTUNITY

Reporting to: Chief Revenue Officer

Overview:

We are working with a high-growth SaaS organisation operating within the public sector, delivering mission-critical AI-Driven Behavioural Automation solutions. The business has scaled rapidly and is entering an exciting new growth phase with significant expansion plans. The business has no debt and are a cashflow positive business that self invests.

The Opportunity:

This is a leadership role responsible for driving net-new revenue growth through a high-performing sales team. You will lead a team of SDRs and experienced Account Executives, with a clear mandate to scale the function further.

Key Responsibilities:

• Work with the leadership team to deliver success for the wider business and to support the personal development of your team
• Lead and develop a new business sales team
• Implement innovative go-to-market strategies
• Drive improvements in sales efficiency and Customer Acquisition Cost (CAC)
• Conduct deal reviews and mentor team members
• Recruit and scale the team
• The clear mandate to scale the function further is just 2 heads, then flatline for 4 years on headcount.
• Influence broader commercial strategy

About You:

• Strong SaaS sales leadership with experience in the public sector
• Based North West England
• Proven track record of delivering net-new growth through teams
• Ambitious and driven with contemporary sales style & new ideas
• Strategic mindset with ability to improve GTM execution
• Ambition to take on broader business leadership responsibilities

Why Join:

• High-growth environment with clear scaling strategy
• Share incentive package
• Opportunity to progress into executive leadership
• Strong market demand and product differentiation
• Supportive and ambitious leadership team

Package:

• Equity included

Location:

North West England (hybrid working – 3 days office‑based)