Sales Manager

Previous experience within the window and door (fenestration) industry is essential for this position. Candidates without relevant fenestration experience will not be considered, as a strong understanding of window and door products, processes and industry requirements is required for the role. Sales Manager (B2C Home Improvement) Location: Office-based (with occasional travel to customer homes) Salary: Competitive basic salary + commission + benefits Recruiting on behalf of: A well-established UK home improvement business About the Role Chase Taylor Recruitment are working on behalf of a respected and growing home improvement company to recruit a Sales Manager focused on B2C (consumer) sales. This is a predominantly office-based role where you will be responsible for managing and driving sales performance within a fast-paced, customer-focused environment. You will lead from the front in converting high-quality inbound and self-generated enquiries into successful home improvement sales, with occasional visits to customers’ homes where required to support the sales process. The role suits a commercially driven sales professional with strong leadership capability and a proven background in home improvement, windows, doors, or related B2C sectors. Key Responsibilities * Manage and drive B2C sales performance within the home improvement division * Lead, support, and motivate a small sales team to achieve and exceed targets * Handle incoming customer enquiries and convert them into confirmed appointments and sales * Oversee the full sales cycle from initial enquiry through to order conversion * Conduct occasional customer home visits to support complex or high-value sales * Ensure all customer interactions are handled professionally and in line with company standards * Monitor pipeline performance, sales KPIs, and conversion rates * Identify opportunities to improve sales processes and increase overall conversion * Work closely with installation, surveying, and operations teams to ensure smooth order fulfilment * Maintain strong product knowledge across windows, doors, and related home improvement solutions About You The successful candidate will be a hands-on, results-driven sales professional with strong experience in B2C home improvement sales. You will have: * Proven experience in a Sales Manager, Senior Sales Executive, or Team Leader role * Background in windows, doors, glazing, conservatories, or general home improvement sales * Strong B2C sales experience, ideally involving home visits or showroom-based selling * Ability to lead, coach, and motivate sales teams * Excellent communication and negotiation skills * A target-driven mindset with a strong focus on conversion and customer experience * Strong organisational and pipeline management skills * Ability to work effectively in an office-based environment with occasional field/customer travel What’s on Offer * Competitive basic salary with uncapped commission structure * Office-based role with structured working environment * Opportunity to lead within a growing and successful home improvement business * Supportive team culture with clear progression opportunities * Long-term career development within a stable and expanding organisation