Senior Brand Manager

Responsibilities

• Lead the development, refinement and implementation of brand strategy, annual brand plans and tactical plans for priority products within the UK & Ireland influenza portfolio.
• Translate customer, market, competitor and business insights into clear strategic choices, differentiated positioning, customer engagement priorities and measurable action plans.
• Own or co-own launch planning, lifecycle initiatives and key brand workstreams, ensuring alignment across cross-functional teams and delivery against agreed commercial objectives.
• Lead the development of clear brand messages, campaign narratives, promotional materials and customer-facing assets in line with local positioning, market dynamics and compliance requirements.
• Drive omnichannel customer engagement, including face-to-face, digital, CRM, email, webinars, congresses, meetings and other relevant channels.
• Partner closely with Sales, Medical, Market Access, Regulatory, Supply, Commercial Excellence and other functions to ensure aligned planning, governance, execution and performance optimisation.
• Manage agency partners and external suppliers to deliver high-quality outputs on time, within budget and in line with brand strategy.
• Own budgets for responsible brands, campaigns or programmes, including resource allocation, tracking, ROI consideration and ongoing optimisation.
• Monitor brand performance, customer response, market trends and competitor activity, using insights to recommend course corrections and growth opportunities.
• Lead or support customer meetings, advisory boards, conferences, exhibitions, internal launch events and other engagement activities as required.
• Challenge existing thinking, identify innovative opportunities and contribute to the broader marketing team’s capability, culture and ways of working.
• Ensure all activities are delivered in line with relevant pharmaceutical governance, promotional review processes and the UK ABPI Code of Practice.

Qualifications

• University degree or higher. Preferred: Bachelor’s degree in Business, Marketing, Life Sciences, Healthcare or a related discipline.
• Typically 6+ years’ relevant commercial experience, including substantial marketing experience within pharmaceuticals, vaccines, biotech, medical devices or another highly regulated healthcare environment.
• Demonstrated experience leading brand strategy, brand planning, launch planning, campaign development, budget management, forecasting and demand management and cross-functional execution.
• Strong understanding of the UK healthcare environment and the UK ABPI Code of Practice.
• Proven ability to use market research, sales performance, customer insight and competitive intelligence to shape strategic recommendations and drive business decisions.
• Experience managing agencies, senior stakeholders, governance processes and complex project timelines.
• Strong communication, influencing and presentation skills, with the confidence to engage senior internal stakeholders and external partners.
• Experience in vaccines, flu, market access, forecasting, omnichannel strategy or working with global/regional teams would be advantageous.

Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.