Senior Director, Digital Marketing
The Opportunity
Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm.
The Opportunity
Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm.
As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance — from how we're discovered by AI answer engines to how we convert pipeline on the website. You'll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front.
What You'll Own
Answer Engine Optimization (AEO) & GEO
- Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms.
- Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams.
- Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces.
- Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy.
SEO Strategy & Organic Performance
- Own organic search strategy across the full funnel — from brand and category terms to long-tail buying-stage content — with direct ownership of Ahrefs (Brand Radar) and GA4 reporting.
- Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs.
- Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T.
- Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model.
Paid Media & Performance Marketing
- Oversee paid media investment across Google, LinkedIn, display, and programmatic — with direct accountability for MQL volume, cost per MQL (benchmark: $4K), and SAL conversion rates.
- Deploy AI-native campaign management: automated bidding, creative testing at scale, predictive audience modeling, and intent signal integration from 6sense and Clearbit Reveal.
- Partner with RevOps and Analytics to connect paid spend to pipeline attribution as the attribution model matures (Dreamdata evaluation in progress).
- Manage paid media budgets with rigor — optimizing channel mix across regions (AMER, EMEA, ANZ) and product categories (AI Governance, Resilience).
Website & Conversion Rate Optimization (CRO)
- Own the AvePoint website as a revenue-generating asset: information architecture, UX, messaging alignment