Senior Marketing Analyst

Senior Marketing Analyst

£50,000 - £60,000

Darwen (2-3 days a week on-site)

This is an exciting opportunity to join a data-led organisation where customer insight is central to driving commercial performance and improving customer experience.

THE COMPANY

They are a growing, customer-centric organisation operating across a large network of consumer-facing locations. With a strong focus on personalisation and service quality, they use data to continuously improve engagement, retention, and lifetime value.

THE ROLE

As a Senior Marketing Analyst you will play a key role in shaping how data informs decision making across marketing, operations, and customer strategy, with a clear line of sight to business impact.

Specifically, you can expect to be involved in the following:

• Analyse customer and transactional data across CRM systems, digital platforms, and surveys to identify behavioural trends and opportunities
• Develop dashboards and reporting frameworks that track retention, conversion, and customer lifetime value
• Support campaign targeting and personalisation through segmentation, cohort analysis, and predictive modelling
• Evaluate campaign effectiveness through pre- and post-analysis, measuring uplift, ROI, and channel performance
• Lead on customer satisfaction and advocacy anal...