Senior Marketing Manager

About us At DFS Group, were proud to help people create spaces they love to live in. Were home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a

shared mission . Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow. Whether youre supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one were proud of. When youre part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. Its a place where people stay because they feel valued, and find room to grow because theyre challenged. About the role

We are creating the best in class, Group Marketing team, operating across our retail brands of DFS and Sofology. As part of this exciting expansion we are recruiting two new Senior Marketing Managers. Each role sits within the Group Marketing team, but will be focused on one specific retail brand. This senior role is critical in steering the strategies for our brand and performance campaigns, as well as having direct ownership of media buying, partnerships, and our sophisticated CRM programmes. The role leads the delivery of our brand marketing objectives, and will have strong influence across the marketing team and the wider business, as well as leading our agencies and other partners to deliver best in class campaigns. What youll be responsible for

Building and protecting the retail brand, designing strategies for campaigns that drive growth in agreed and prioritised KPIs

Accountable for taking a big picture view of campaign direction across the marketing team,including how channels are working together, managing any potential conflicts and the impact of tactical channel decisions on the overall strategy

Building strong relationships across the business to enable collaborative and co-ordinated

decision making, and partnering with their counterpart in the other retail brand role to ensure the 2 brands operate with cohesion and differentiation, rather than competition

Owning media from strategy to buying and measurement, looking for innovative solutions in media to achieve efficient and effective results, and balancing test and learn with core,proven delivery. Our media budget is significant and allows for considerable flexibility in channel mix and decision making

Owning the media agency relationship and driving for continuous innovation and improvements

Seeking out value adding external partnerships that support the brand priorities and KPIs, for example, our recent partnership with ITV across Britain' s Got Talent and soon The Voice, or our significant partnership with Hearst

Owning CRM from strategy through to execution, across marketing and service messaging,delivering brilliant personalised communications through the funnel and into our long post purchase lifecycle

Partnering with CRM platform owners to maintain our position as a lead user, looking for new opportunities to maximise any tools, or to develop new programmes, communication channels or journeys

Partnering with internal data teams to drive use of 1PD and data insights into our journey sand touch points. Working with our data team in both push and pull of insights to ensure we are customer driven

Leadership and development of our excellent media and CRM teams

Were looking for someone who has

Experience in ATL media buying and planning, either agency or client side

Experience of creating and adapting media strategies

Experience in CRM - particularly developing customer journeys and communications

Experience in leading and developing teams

Ideally would have retail experience within previous roles

Track record of managing and influencing multiple stakeholders, across all levels and disciplines,internal and external to the organisation.

Excellent accuracy and attention to detail, with experience of closely managing significant budgets

Room to grow

Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work

together . From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development. For leaders, we offer virtual workshops focused on building confident, capable leadership. We also run skills-based workshops to strengthen core capabilities across the business. Colleagues can also undertake nationally recognised qualifications through our apprenticeship programmes, giving you the opportunity to gain external accreditation while you grow your career with us. Our DFS Group benefits

We believe great work deserves great support. Thats why we offer benefits that help you grow, feel looked after, and enjoy life beyond work. Heres what we have to offer: 25 days holiday, plus the option to buy up to 5 more

Car or cash allowance

Annual Bonus*

Enhanced parental leave

Health cash plan from £2 a month, with everyday cashback

Employee Assistance Programme for support when you need it

Extras like flu vouchers, menopause support and health check

Pension with company contributions

Life assurance for peace of mind

Sharesave scheme to save each month and invest in our future

Structured induction from day one

Access to our Learning Hub and skills workshops

Leadership development and apprenticeship programmes

30% colleague discount, plus 15% for friends and family, three times a year

Discounts and cashback at hundreds of retailers

SmartTech scheme to buy tech up to £1,000 through salary sacrifice

Cycle to Work scheme for bikes and accessories up to £1,500

Electric vehicle lease scheme with Octopus to help you save and reduce your impact

One paid volunteering day each year

Equal opportunities

Were proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences. We turn that commitment into action through colleague networks,

trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower . If your experience does not quite match every part of the role, wed still love to hear from you. If you need any adjustments or additional support during the application process, please contact our Talent Team at , and we will be happy to help.

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