Senior Product Marketing Manager (AI GTM Strategy, EMEA)

• As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet’s EMEA sales organization
• You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion
• This is not a generalist PMM role
• You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation
• The role is hybrid, based at Smartsheet’s corporate offices in London, UK
• You will report to our VP, AI Market Strategy
• Execute the regional activation of Smartsheet’s global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers
• Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths
• Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK&I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly
• Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales‑ready formats
• Partner with Sales Enablement to deliver AI‑specific training sessions, certifications, and deal support for EMEA account executives and solution engineers
• Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use‑case messaging guides, MCP value narratives, and competitive positioning against regional alternatives
• Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact
• Support the regional go‑to‑market activation for Smartsheet’s MCP platform, including multi‑connector capabilities, partner integrations, and agentic workflow positioning
• Develop EMEA‑specific MCP use‑case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments
• Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies
• Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows
• Partner with EMEA Customer Success to build AI‑specific customer engagement frameworks, including AI readiness assessments, use‑case workshops, and adoption milestone tracking
• Source and develop EMEA customer proof points, case studies, and reference stories that demonstrate AI‑driven business outcomes in regionally relevant contexts
• Maintain current competitive intelligence on AI positioning from competitors active in EMEA markets
• Develop EMEA‑specific competitive battle cards and objection‑handling guides that address how competitors position AI capabilities to European buyers
• Provide regular competitive briefings to EMEA field leadership on shifts in competitor AI messaging, product launches, and market positioning
• Support Smartsheet’s AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns
• Develop regionally relevant AI content (blog posts, webinar scripts, event presentations etc) that builds Smartsheet’s credibility as an AI‑forward platform in European markets
• Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution
• Accelerate EMEA pipeline influenced by AI positioning by ensuring field teams can lead credible, differentiated AI conversations with enterprise buyers from first contact through expansion
• Improve EMEA win rates in competitive deals where AI capabilities are a decision factor by delivering sharp, regionally relevant competitive positioning
• Drive AI‑led expansion within the EMEA installed base by equipping Customer Success with activation frameworks and use‑case content that open new AI‑driven conversations in existing accounts
• Build Smartsheet’s regional brand as an AI leader in the European enterprise work management market through concentrated field activation, customer evidence, and thought leadership
• Other duties as assigned

Benefits

• Lucrative Employee Stock Purchase Program (15% discount)
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Incidental Sick Leave
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to LinkedIn Learning online courses
• Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
• US employees receive 12 paid holidays per year
• US employees are automatically covered under Smartsheet-sponsored life insurance, short‑term, and long‑term disability plans
• Teleworking options from any registered location (role specific)
• HSA, 100% employer‑paid premiums, or Buy‑up medical/vision and dental coverage options for full‑time employees
• Equity - Restricted Stock Units (RSUs) with all offers
• Monthly contributions toward your pension
• Mployer-paid Private Medical and Dental, additional cost for family members

Qualifications

• Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences
• 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets
• Fluency in English is required
• Proactive and self‑directed, with the ability to bring structure to complex, fast‑moving environments while juggling multiple high‑stakes relationships
• Bachelor’s degree or equivalent experience required
• Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast‑moving market
• Ability to work in the UK on an ongoing basis
• Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations)
• Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub‑regions to validate, iterate, and activate positioning in real time
• Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer‑resonant value claims that work in a European context
• Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI‑related topics — you do not need to be a data scientist, but you need to understand the conversation