SEO & GEO Experience Lead — Shape Digital Journeys

NatWest Group in the United Kingdom seeks an SEO and GEO Experience Manager to drive customer-focused search initiatives across the bank’s digital estate. The role emphasizes AI-enabled and generative experiences to optimise content and customer journeys.

You will analyse SEO/GEO performance, shape content strategy, and collaborate with multiple teams to deliver measurable growth in site traffic and customer acquisition.