Shopper Insights Manager

The Advocate Group is proud to be partnering with an iconic global FMCG brand to recruit a Shopper Insights Manager – a newly created role that will play a pivotal part in shaping commercial strategy across the EMEA region. This is an exciting opportunity to build and lead a best-in-class shopper insights capability, giving the business a deeper understanding of shopper behaviour and transforming data into compelling commercial stories that drive growth. If you're passionate about shopper behaviour, thrive on turning complex data into actionable recommendations, and enjoy influencing senior stakeholders across international markets, this is a role where you'll make a genuine impact. What you'll be doing Lead the development of the EMEA shopper insights agenda, identifying opportunities that drive commercial growth. Translate shopper and category data into compelling, actionable recommendations for Sales, Trade Marketing and commercial leadership teams. Build engaging presentations and insight-led narratives that influence decision-making across markets, customers and senior stakeholders. Design and manage shopper research projects from concept through to delivery, working with both syndicated data and bespoke research. Own relationships with external insight partners, including NielsenIQ and other research agencies, ensuring maximum value from existing partnerships. Partner closely with regional markets to understa...