Group Marketing Manager

The Company BM Bi-Folding Doors is a specialist manufacturer and installer of bespoke aluminium bi-folding doors, sliding doors, internal doors, windows and glazing systems. The wider Group includes BM Bi-Folding Doors, Alu Elite, BM Elite, Fast Doors, BM Hardware and BM Trade Hub, alongside sister companies Luxury Garden Rooms and Fleur & Mae. The Group Marketing Manager is a new role, created to bring greater structure, consistency and momentum to marketing activity across the businesses. The Role You’ll become the central point for marketing across the Group, reporting directly to the Managing Director. This is a hands-on marketing role for someone who enjoys making things happen. You won’t be joining a large marketing department or simply managing agencies — you’ll be responsible for turning ideas and commercial priorities into organised plans, campaigns, content, website activity, sales collateral and lead generation. Typical activity includes writing website content, liaising with designers, planning and executing email campaigns, coordinating website updates, creating sales collateral and working with external specialists on lead-generation campaigns. Internal and external design, development and specialist marketing resources are available — your job is to join the dots and get things delivered. Most of the role will initially focus on the core BM brands, with lighter ad-hoc support for sister companies where required. Key Responsibilities Marketing planning & coordination Become the central point of coordination for Group marketing activity Develop and maintain marketing plans and calendars across the core brands Translate commercial priorities from the Managing Director into practical marketing activity Prioritise campaigns, projects and resources alongside management Coordinate internal teams, designers, developers, agencies and specialist subcontractors Keep projects moving from idea to delivery, with clear visibility of what’s planned, in progress and complete Content & campaigns Personally create high-quality marketing content Develop campaign concepts and turn them into practical plans Maintain content calendars Use AI and modern marketing tools to improve quality, speed and output Brief designers and creative resources You’ll write and edit website content, landing pages, email campaigns, social media content, blogs and guides, brochures, presentations and sales collateral. Website & digital marketing Take ownership of website content across core Group brands Make routine CMS updates and work with developers on larger improvements Coordinate SEO activity Support website UX and conversion improvements Work with external specialists on PPC, paid social and digital acquisition Review performance and identify where investment could improve results Lead generation & sales support Work closely with Sales and management Support campaigns targeting homeowners and trade customers Support trade marketing development Develop sales-support materials Support proposition, USP and competitor positioning Make sure marketing activity supports wider commercial objectives Email, CRM & customer marketing Plan and deliver email marketing activity Develop nurture and remarketing campaigns Improve communication throughout the customer journey Support customer feedback and exit-survey activity, using insight to inform future marketing Social media & brand Coordinate social media activity, personally managing content where appropriate Work with external support where required Maintain consistency of tone, messaging and visual identity — while each brand keeps an appropriate identity of its own Coordinate creative briefs and improve overall Group presentation Agencies & external resource Work collaboratively with designers, developers, agencies and specialists — treating them as an extension of the internal marketing function Create clear briefs, coordinate deadlines, and manage feedback and delivery Identify where additional specialist resource may be required Skills & Experience Essential Previous hands-on marketing experience Broad understanding of digital marketing and lead generation Strong copywriting and content creation skills Experience planning and delivering campaigns Ability to coordinate multiple projects simultaneously Experience working with designers, developers or external specialists Strong organisational and project management skills Commercial awareness Confidence using AI and modern marketing tools Ability to take ownership and work independently Strong written and verbal communication Desirable Home improvement, construction, interiors or related industry experience eCommerce or commercially focused digital-business experience Multi-brand experience B2C and B2B marketing experience CMS experience Working knowledge of SEO, PPC and paid social Email marketing and automation experience Basic CRM and marketing attribution knowledge Personal Attributes A doer — enjoys getting work live rather than endlessly discussing it Highly organised — keeps multiple brands, campaigns and stakeholders moving Creative — turns commercial objectives into engaging content and campaigns Commercially minded — understands marketing exists to support growth Resourceful — doesn’t need a large internal team to get things done Collaborative — comfortable working with Sales, management, developers, designers and external specialists Curious — interested in new channels, tools and ways of working AI-native — actively looks for ways AI can improve productivity and quality Career Development This is BM’s first dedicated Group marketing hire. You’ll have the opportunity to shape how the Group marketing function develops — and as the Group grows, there’s potential for the role to grow with it, including helping to build and shape a wider internal marketing team. The role may be particularly attractive to an ambitious Marketing Executive or Senior Marketing Executive looking to move into their first Marketing Manager position. Working Environment Full-time, based at BM’s Middlesbrough HQ Reporting directly to the Managing Director Working closely with Sales, management and external marketing specialists Supporting multiple brands and businesses across the wider Group Why Join BM? Take ownership of marketing across a growing portfolio of brands Become the first dedicated marketing hire within the Group Work directly with the Managing Director and wider management team Have genuine influence over how the Group’s marketing develops Work across B2B and B2C audiences Gain exposure to multiple brands, websites and commercial models Access external creative, development and specialist resources Help build the foundations of a future Group marketing function