Marketing Manager – Customer Growth & Retention (12-months FTC)

Role /Team overview      

Sky Business is the business-to-business division of Sky. No matter their size or sector, we keep businesses connected and customers entertained with our next generation network and unrivalled sports and entertainment. With an exciting, fast-paced environment,   we're   looking for exceptional people, who are restless to innovate and build the future, helping Sky Business and our customers to grow. And with the support of a truly trusting and collaborative team,   you'll   grow alongside our business.  

This role sits within the Commercial & Marketing team and   is responsible for   driving marketing strategies, engagement,   retention   and commercial growth across Sky Business's existing customer base. With a primary focus on our Indies customer segment (microbusinesses and single-site owners across hospitality,   retail   and service sectors) the role will lead customer marketing activity across the Business TV portfolio.    

What   you’ll   do :    

• Plan and deliver customer marketing activity across the   Hospitality ( Indies )   customer base to drive retention, value   growth   and customer engagement, with a focus on simple,   relevant   and service-led communications.  

• Identify   and execute upsell opportunities across the existing   Business   TV  product portfolio, promoting relevant connectivity and value-added services that meet customer needs and increase customer lifetime value.  

• Drive cross-sell performance of key products such as Broadband and Mobile, increasing multi-product adoption and maximising customer value.  

• Own and optimise always-on and triggered customer journeys across Email, SMS, Direct Mail, Customer Care, Social and Paid Media channels to improve engagement,   conversion   and retention   outcomes.  

• Partner with Brand, Insights , Pricing, Data   and Marketing Operations teams to ensure customer strategy, creative development, data   analytics   and customer insight are aligned to business   objectives   and campaign plans.  

• Lead quarterly planning, trading   reviews   and performance analysis, using customer insight, historic performance and forecasting to   identify   opportunities, mitigate risks and optimise results.  

What you'll bring :    

• Demonstrable success managing end-to-end commercial marketing activity, from opportunity identification, segmentation and business case development through to campaign execution, optimisation, performance evaluation and measurable commercial outcomes.

• Strong analytical and commercial capability, with experience using customer, campaign and commercial data, propensity modelling and customer value management techniques to identify opportunities, assess market potential and make data-informed decisions.

• Experience creating, interpreting and optimising performance dashboards and KPI reporting, translating complex data, customer insights and campaign performance into clear, actionable recommendations for stakeholders and senior leadership.

• Excellent stakeholder management, communication and influencing skills, with the ability to collaborate across multiple teams, work effectively in fast-paced environments and confidently present recommendations to senior leaders.

• Strong understanding of B2B customer segmentation, CRM, customer journey and lifecycle marketing, with experience using marketing automation, customer data and campaign management platforms across channels including Email, SMS, Direct Mail and Paid Media; experience supporting hospitality, micro-business or SME customer segments is advantageous.

Benefits and   perks:    

There's   one thing people   can't   stop talking about when it comes to   l ife   a t   S ky: the   perks .   Here’s   a taster:     

• Free Sky   TV   or NOW   package

• Pension package with up to 9% employer contribution    

• Private healthcare with mental health support     

• Aviva Digital GP and dental insurance     

• Discounts on Sky products, including   Sky M obile,   Sky B roadband, Sky Glass and Sky Protect     

• Sharesave and Tech schemes     

• A range of Sky VIP rewards and experiences    

How   you’ll   work:    

We've   adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are  3   days   in the office per week.  

Your office base :

Osterley

Our Sky Group HQ. Equipped with   state-of-the-art   technology and workspaces,   there’s   plenty of space to see your   big ideas   come to life. Here   you’ll   find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.   

Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley,   Gunnersbury   and Ealing Broadway stations.   Plus, there’s   free   onsite parking available for cars,   motorbikes   and bicycles.  

Who we are  :

We’re   Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means   you’ll   be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers,   colleagues   and   society .  

We ’ re   an equal opportunity employer and value diversity at our company.   We're   a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates.   We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where   appropriate . Please flag any adjustments you need as early as you can.   

Just so you know: if your application is successful,   we’ll   ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.      

To be eligible for this role you   are required to   have the   appropriate right   to work in the UK. Please be aware Sky does not offer sponsorship for this position.  

To find out more about working with us, search   #LifeAtSky   on social media.