Wayfinding lead

Job summary

We're implementing our brand new, consistent, and accessible wayfinding strategy that will better help patients, staff, and visitors find their way around our hospital sites and locations.

Wayfinding encompasses signage, ward, clinic, and location naming conventions, as well as clear and consistent messaging across websites, letters, and signage.

Our historic approach to wayfinding is inconsistent and often confusing, leading to complaints from patients, criticism from external partners, and waste.

The wayfinding lead will play a key role in the project management and delivery of our wayfinding project and implementation.

Main duties of the job

You'll ensure the project runs to agreed timescales, reporting progress to relevant forums and committees, and you'll create and maintain project documentation and an asset management system to track the work.

You'll develop relationships with key stakeholders, working closely with patient and staff groups, enabling services, external experts, and suppliers, to ensure our wayfinding approach is sustainable over the long term, meets our statutory responsibilities, and is accessible to all.

About us

London North West University Healthcare NHS Trust (LNWH) cares for the people of Brent, Ealing, Harrow and beyond.

Our team of more than 8,200 clinical and support staff serve a diverse population of almost one million people.

We run major acute services at:

• Northwick Park Hospital: home to one of the busiest emergency departments (A&E) in the country. The hospital provides a full range of services including the country's top-rated hyper-acute stroke unit and one of only three hyper-acute rehabilitation units in the UK
• Ealing Hospital: a busy district general hospital providing a range of clinical services, as well as 24/7 emergency department and urgent care centre, and specialist care at Meadow House Hospice
• Central Middlesex Hospital: our planned care site, hosting a range of surgical and outpatient services and collocated with an urgent care centre.

Job responsibilities

To view the main responsibility, please see the attached the Job Description and Person Specification.

Person specification

Education and qualifications

Essential

• Degree or equivalent experience in a relevant discipline

Desirable

• Master's degree or equivalent experience in a relevant discipline

Knowledge and experience

Essential

• Experience of leading organisational-wide strategic or transformational projects in the public or private sector
• Experience of managing strategic partners and suppliers over a multi-year project
• Experience of managing budgets for a large, multi-year project or service
• Experience of working collaboratively with enabling services and key stakeholders across a large, complex organisation
• Knowledge of research techniques to inform, plan, and evaluate projects
• Experience of writing associated policies, guidelines, and procedures to support embedding standards and requirements
• Knowledge of UK accessibility law, the Equality Act, NHS accessible information standard, and UK Government wayfinding guidance

Desirable

• Experience using an asset management system, content management system, or customer relationship management system
• Experience of applying statutory accessibility standards and laws to wayfinding, print, or digital communications
• Line management experience

Skills, abilities, and attributes

Essential

• Excellent communication and presentation skills
• Excellent project management skills
• Ability to tailor messages to different staff groups, stakeholders, and members of the public through a range of channels
• Ability to build relationships with and influence people at all levels, and to work with senior colleagues with confidence
• Proficient use of Microsoft Office software (Word, Excel, Outlook, PowerPoint, Teams)
• Proactive, takes own initiative and is able to work effectively as part of a team

Desirable

• Proficient use of an asset management system, content management system, or customer relationship management system.
• Proficient use of Microsoft Power Apps or alternative platform
• Experience of applying statutory accessibility standards and laws to wayfinding, print, or digital communications